Concern as Motivation for Protection: An Investigation of Mothers' Concern About Daughters' Breast Cancer Risk
The present study surveyed mothers with daughters (N = 386) to investigate how mothers' concern about their daughters’ breast cancer risk influenced intentions to engage in preventive behaviors. Using protection motivation theory as a framework, self-efficacy, response efficacy, and level of concern were posited to influence protective behavioral intention in distinct ways. Results from regression analyses indicate that self-efficacy, response efficacy, and mothers' concern are significant predictors of intentions to engage in preventive behaviors with daughters. In addition, a content analysis of mothers' open-ended reasons for their concern about their daughters’ breast cancer risk yield a list of specific concerns and trends that vary by concern level and individual comment valence. The authors discuss implications for incorporating mothers’ concerns into breast cancer prevention messages as a novel strategy for campaign designers.
Journal of Health Communication
DOI of Published Version
Taylor & Francis
Neuberger, Lindsay; Silk, Kami J.; Yun, Doshik; Bowman, Nicholas David; and Anderson, Jenn, "Concern as Motivation for Protection: An Investigation of Mothers' Concern About Daughters' Breast Cancer Risk" (2011). Communication Studies and Theatre Faculty Publications. 23.