Title
Consumers' Willingness to Pay for Locally Produced Ground Beef: A Case Study of the Rural Northern Great Plains
Document Type
Article
Publication Date
1-2013
Abstract
This study examined consumers’ preferences and willingness to pay (WTP) for locally produced ground beef with an emphasis on the impacts of product attributes and the heterogeneity caused by rural consumers’ characteristics. We applied the choice-based conjoint technique to analyze data collected from a typical rural town in the Northern Great Plains. The results indicate that location associated product brand differences and leanness were dominant components affecting consumers’ WTP. The premium of locally produced ground beef for consumers with a close tie to local production is $0.48/lb. Cut difference, grass-fed, and organic were trivial factors in determining consumers’ WTP.
Publication Title
Journal of International Food & Agribusiness Marketing
Volume
25
Issue
1
First Page
42
Last Page
67
DOI of Published Version
10.1080/08974438.2013.724002
Publisher
Taylor & Francis
Recommended Citation
Chang, Kuo-Liang; Xu, Pei; Underwood, Keith; and Langelett, George, "Consumers' Willingness to Pay for Locally Produced Ground Beef: A Case Study of the Rural Northern Great Plains" (2013). Economics Faculty Publications. 2.
https://openprairie.sdstate.edu/econ_pubs/2