Document Type

Thesis - Open Access

Award Date

2013

Degree Name

Master of Science (MS)

Department

Communication Studies and Theatre

First Advisor

Karla Hunter

Abstract

This content analytic study explored organizational anticipatory socialization through job advertisements. Human Resource (HR) Generalist positions (n = 100) listed on the Society of Human Resource Management (SHRM) website between November 6, 2012, and January 28, 2013 were analyzed through seven quantitative categories (organizational goals, HR job descriptions, job skills and abilities, communication skills, website, mission/values, and word count/reading level). Results indicated that these listings generally included information such as company name and location, but rarely revealed organizational goals, missions and values. The addition or absence of a website, along with readability and word count were also included. Implications included the missed opportunity for companies to attract job applicants with the best fit for their organizations.

Library of Congress Subject Headings

Personal departments -- Employees -- Recruiting.
Advertising -- Recruiting and enlistment -- Evaluation.
Content analysis (Communication).
Corporate culture.

Description

Includes bibliographical references (pages 61-69)

Format

application/pdf

Number of Pages

87

Publisher

South Dakota State University

Rights

In Copyright - Educational Use Permitted
http://rightsstatements.org/vocab/InC-EDU/1.0/

Included in

Communication Commons

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