Subliminal presentation of a stimulus can influence responses to later stimuli. This effect is known as priming. The current study used Microsoft PowerPoint as a novel, low-cost paradigm to present experimental stimuli. Thirty-one undergraduate participants viewed a PowerPoint presentation that contained conditions with no, with unscrambled, and with center-scrambled sexually-themed messages. The effects of gender, counterbalancing, and type of message on perceived sexual content in experimenter-made inkblots was assessed. The current study failed to find any significant differences or interaction effects between any of the variables. A post-hoc analysis revealed a significant priming effect. Possible confounding variables and suggestions for future research are discussed.
Bailey, C.S.; Harsin, Amanda K.; and Heffernan, Suzie
"Effects of Letter Transposition in Subliminal Primes on Perceived Content of Abstract Images,"
The Journal of Undergraduate Research: Vol. 5
, Article 7.
Available at: http://openprairie.sdstate.edu/jur/vol5/iss1/7