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Faculty Mentor

Debra Spear

Abstract

Subliminal presentation of a stimulus can influence responses to later stimuli. This effect is known as priming. The current study used Microsoft PowerPoint as a novel, low-cost paradigm to present experimental stimuli. Thirty-one undergraduate participants viewed a PowerPoint presentation that contained conditions with no, with unscrambled, and with center-scrambled sexually-themed messages. The effects of gender, counterbalancing, and type of message on perceived sexual content in experimenter-made inkblots was assessed. The current study failed to find any significant differences or interaction effects between any of the variables. A post-hoc analysis revealed a significant priming effect. Possible confounding variables and suggestions for future research are discussed.

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Psychology Commons

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