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Faculty Mentor

Jane E. Hegland

Abstract

Ethically, morally, and legally people know it is wrong to produce and use counterfeit money, but why do we not think twice when it is a fashion product? The business of counterfeiting fashions is a growing problem with no end in sight. Over the past few decades, the problem has been increasing to an ultimate high. Purchasing a counterfeit product reflects on a person’s ethics and morals. There is a difference between a knock-off version of a designer’s product and a counterfeit product; the terms will be defined and evaluated. The ethical and legal dilemma that consumers are in will also be discussed. After a review of the current literature, I look into the attitudes and beliefs of students at South Dakota State University and interpret what the data from the case study reflects about the counterfeit fashion industry.

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