Just Do It: The Nike Spirit in the Corporate World

Title

Just Do It: The Nike Spirit in the Corporate World

Authors

Donald Katz

Files

Description

Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.

ISBN

978-1558504790

Publication Date

1994

Publisher

Random House