Just Do It: The Nike Spirit in the Corporate World
Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.
Katz, Donald, "Just Do It: The Nike Spirit in the Corporate World" (1994). Prairie Striders Library Collection. 287.