Department of Rural Sociology
The first goal of this report is to determine individual personal characteristics associated with an early acceptance of the snowmobile by South Dakota state residents.
The second purpose of this report is to transcend limitations of past research by exploring the adoption of recreational equipment and the information- seeking behavior involved in the decision-making process for this type of innovation.
adoption diffusion theory, early snowmobile adoptors, snowmobile Innovators
South Dakota Agricultural Experiment Station, South Dakota State University
Anson, R. H., "Snowmobile Innovators: Their Characteristics and Sources of Information" (1975). Research Bulletins of the South Dakota Agricultural Experiment Station (1887-2011). 646.