DDT received and is still receiving more publicity than any insecticide ever enjoyed in the history of man's war with insects. Newspapers, farm journals, cattle magazines, horticultural publications, women's magazines, the radio, motion pictures and every other conceivable means of advertising have lauded DDT to the skies. Much of this publicity was released v1hile DDT was still not available to the civilian but only to our Armed Forces. This avalanche of publicity created hundreds of thousands of potential buyers, many of whom began to clamor for the new marvelous insecticide. Press releases were then made from the State Experiment Stations and the United States Bureau of Entomology and Plant Quarantine and these painted less glowing pictures of DDT. In these releases, the danger~ of the improper use of the new insecticide were pointed out and attention was called to the fact that not all harmful insects could be killed by the DDT and that, at times, highly beneficial insects were unfortunately destroyed when this was not intended. The buying public, as a consequence of the diametrically opposed publicity, has become confused, but is still ready to buy DDT at prices that are frequently greatly out of line.
Number of Pages
South Dakota State College
© South Dakota State University
Severin, H.C., "A Discussion of DDT Through Questions and Answers" (1946). Agricultural Experiment Station Entomology Pamphlets (1940-1952). 8.