Document Type

Article

Publication Date

2019

Keywords

Community College Athletes, College Choice Factors, College Selection Process

Abstract

A decision to attend college is based on many academic and athletic factors. Identifying factors most influential in college selection is beneficial to college administrators, recruiters, and coaches, and will ultimately influence recruitment, retention, and short and long-term strategic plans of an institution. This study examined factors influencing the college choice decisions of community college student-athletes in the Midwestern United States. Participants for this study were composed of 107 student-athletes (59 males and 48 females) from 19 community colleges in the Midwest regions of the National Junior College Athletic Conference (NJCAC). This study discovered that the three most significant factors in college selection were (a) athletics/sports/extracurricular activities, (b) cost of attendance/tuition fees, and (c) head coach and coaching staff. Men selected more “athletically related factors” as influential, whereas women selected “nonathletic” as more influential. Practitioners may use this information to effectively shape their recruiting and marketing practices.

Publication Title

International Journal of Sports and Physical Education (IJSPE)

Volume

5

Issue

3

First Page

1

Last Page

8

Format

application/pdf

DOI of Published Version

10.20431/2454-6380.0503001

Publisher

ARC Publications

Rights

Copyright © 2019 the Authors

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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