This study examines factors influencing the user acceptance of intranets in the restaurant industry. The study uses the application of the technology acceptance model (TAM) in explaining intranet usage in restaurant operations. The TAM is an exceptional model for which to predict system usage and has been successfully applied to numerous technologies. The original model was modified to include two independent variables: organization support and information quality. The survey collected data from restaurants in the United States. The results of the study showed that perceived usefulness was the main factor influencing intranet acceptance, while organization support, information quality, and perceived ease of use were not significant in the regression analysis. The findings indicate perceived usefulness of intranet use requires focus in order to improve communications in restaurant franchise systems.
International Business Research
DOI of Published Version
by Canadian Center of Science and Education
Copyright © 2018 the Authors
Park, Kunsoon; Park, Narang; and Heo, Wookjae, "Factors Influencing Intranet Acceptance in Restaurant Industry: Use of Technology Acceptance Model" (2018). Consumer Sciences Faculty Publications. 15.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.