Understanding Chinese Domestic Travelers’ Trip Patterns to Mount Fanjing
The purpose of this study is to identify Chinese domestic travelers’ trip patterns to Mount Fanjing. Data analysis is based on 200 questionnaires completed by travelers to the destination. Consistent with the LCF model, the researchers recognize five trip patterns: the single destination pattern, en-route pattern, base-camp pattern, regional tour pattern, and trip-chaining pattern. In addition, the researchers examine factors that influence Chinese travelers’ decisions on single-destination and multi-destination trips. Time constraints and destination familiarity have significant impacts on Chinese travelers’ destination choice. The research findings have implications for researchers to understand Chinese domestic travelers’ behavior and for local governments to develop their destination marketing strategies.
Journal of China Tourism Research
DOI of Published Version
Yu, Yixiu; Li, Xu; and Qiu, Canhua, "Understanding Chinese Domestic Travelers’ Trip Patterns to Mount Fanjing" (2017). Consumer Sciences Faculty Publications. 54.