Title

Session 4: Financial/Methods - Enhancing Collection Effectiveness through Net Lift Analysis

Presenter Information/ Coauthors Information

Matt Nissen, Capital Services

Presentation Type

Event

Abstract

Do you want to collect more dollars while spending less? Net lift analysis can help target customers with the highest propensity to be positively influenced by a collections treatment while balancing the costs of collecting. A collections effectiveness case study was conducted that outlines the basics of net lift analysis. Strategies using net lift analysis resulted in an increase in dollars collected and a decrease in collections costs. Key takeaways are the importance testing, using the correct metrics, and evolving as you learn.

Start Date

12-2-2018 11:00 AM

End Date

12-2-2018 12:00 PM

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Feb 12th, 11:00 AM Feb 12th, 12:00 PM

Session 4: Financial/Methods - Enhancing Collection Effectiveness through Net Lift Analysis

University Student Union: Pasque Room 255

Do you want to collect more dollars while spending less? Net lift analysis can help target customers with the highest propensity to be positively influenced by a collections treatment while balancing the costs of collecting. A collections effectiveness case study was conducted that outlines the basics of net lift analysis. Strategies using net lift analysis resulted in an increase in dollars collected and a decrease in collections costs. Key takeaways are the importance testing, using the correct metrics, and evolving as you learn.