Event Title

Session 9: Tools - Sentiment Analysis of Donald Trump’s Tweets

Presenter Information

Andre de Waal, SAS

Location

University Student Union: Clark Room 262 B

Start Date

12-2-2018 3:30 PM

End Date

12-2-2018 5:00 PM

Description

Social media generates huge amounts of data every day and most of the data is unstructured. This is a untapped resource that may provide significant benefits to companies able to exploit this data. SAS Visual Analytics is a big data tool that facilitates the visualization of large data sets. In this talk we demonstrate how insight can be derived from the analysis of Donald Trump’s tweets. First, a word cloud is built and then a sentiment analysis is done on all of his tweets. Tweets are grouped into topics and the sentiment surrounding each topic is analyzed. This leads to the discovery of novel and interesting insights.

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Feb 12th, 3:30 PM Feb 12th, 5:00 PM

Session 9: Tools - Sentiment Analysis of Donald Trump’s Tweets

University Student Union: Clark Room 262 B

Social media generates huge amounts of data every day and most of the data is unstructured. This is a untapped resource that may provide significant benefits to companies able to exploit this data. SAS Visual Analytics is a big data tool that facilitates the visualization of large data sets. In this talk we demonstrate how insight can be derived from the analysis of Donald Trump’s tweets. First, a word cloud is built and then a sentiment analysis is done on all of his tweets. Tweets are grouped into topics and the sentiment surrounding each topic is analyzed. This leads to the discovery of novel and interesting insights.