Title

Session 10: Linguistic Cues in Disaster Relief Crowdfunding

Presenter Information/ Coauthors Information

Kari Sandouka, Dordt CollegeFollow

Presentation Type

Oral

Student

No

Track

Tools

Abstract

Disaster crowdfunding is an emerging phenomenon that has not received attention in academic research. It provides a unique context that allows us to explore the use of prosocial motivators in crowdfunding behavior. The stories for disaster relief crowdfunding are examined through the lens of a written donation request with the Linguistic and Inquiry Word Count (LIWC) software. Within the framework, factors from theories of prosocial motivation are used to understand how linguistic cues persuade potential donors. The results indicate the importance of clear and concise language through the use of concrete language, a positive mood, and an indication of the recipient's wellbeing. The findings indicate the importance of the crowdfunding story to the fundraising effort, providing both theoretical and practical implications

Start Date

2-8-2022 2:30 PM

End Date

2-8-2022 3:25 PM

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Feb 8th, 2:30 PM Feb 8th, 3:25 PM

Session 10: Linguistic Cues in Disaster Relief Crowdfunding

Pheasant Room 253 A/B

Disaster crowdfunding is an emerging phenomenon that has not received attention in academic research. It provides a unique context that allows us to explore the use of prosocial motivators in crowdfunding behavior. The stories for disaster relief crowdfunding are examined through the lens of a written donation request with the Linguistic and Inquiry Word Count (LIWC) software. Within the framework, factors from theories of prosocial motivation are used to understand how linguistic cues persuade potential donors. The results indicate the importance of clear and concise language through the use of concrete language, a positive mood, and an indication of the recipient's wellbeing. The findings indicate the importance of the crowdfunding story to the fundraising effort, providing both theoretical and practical implications