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Abstract

A common learning objective of many communication courses centers on speech criticism and evaluation, and the classic canons of rhetoric (invention, arrangement, style, memory and delivery of the speaker) have been used to help communication students achieve these learning outcomes. This teaching activity provides a creative and meaningful way to explore the canons of rhetoric—through assigning students to perform critical evaluation of a popularized YouTube video, the campaign stump speech of Stark County, Ohio, treasurer candidate Phil Davison. Students have responded favorably to the activity and demonstrated an increased awareness and understanding of the rhetorical canons and their use in speech criticism/evaluation.

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