Document Type

Thesis - Open Access

Award Date


Degree Name

Master of Science (MS)

Department / School

Dairy Science


Butter consumption in the united stated had dropped to 8.4 pounds per capita in 1953 from approximately 17 pounds prior to World War II. There has been only a very slight increase during the last five years. Dairy industry leaders and research workers have south to find the reason for this situation and possible remedies for it. A recent consumer preference study conducted by Rollag and Krist Janson (21) in Brookings and Sioux Falls, South Dakota indicated a fairly strong preference for high quality butter with a considerable amount of flavor obtained by adding butter culture to the butter. The present study is an attempt to determine consumer demand for high quality butter with culture flavor as measured by purchases from grocery stores in Brookings. It was a part of a cooperative research project between the Dairy Husbandry and Economics Departments of the South Dakota Agricultural Experiment Station.

Library of Congress Subject Headings

Butter trade -- South Dakota


Includes bibliographical references (pages 47-49)



Number of Pages



South Dakota State University


In Copyright - Non-Commercial Use Permitted

Included in

Dairy Science Commons