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Thesis - University Access Only
Master of Arts (MA)
Department / School
This thesis addresses the analytical deficiencies of the popular press in describing and elucidating Obama’s rhetoric during the 2008 Presidential Campaign by closely examining four speeches, their contexts within the campaign, and the commentary surrounding them to give a richer account of what exactly could be called Obama’s “rhetoric.” Moving from an Aristotelian reading of Obama’s Democratic National Convention Keynote Address to an examination of speeches that embody his racial identity, his religious identity, and his unique pop cultural appeal, the thesis suggests that a broad interpretation of rhetoric best elucidates Obama’s negotiation of his varying identities.
Library of Congress Subject Headings
Presidents -- United States -- Election -- 2008
Rhetoric -- Political Aspects -- United States -- History -- 21st century
Communication in politics -- United States -- History -- 21st century
Includes bibliographical references (pages 99-103).
Number of Pages
South Dakota State University
Copyright © 2012 Steve Binkley
Binkley, Steve, "A Rhetorical Examination of the Barack Obama Phenomenon in the 2008 Presidential Campaign" (2012). Electronic Theses and Dissertations. 1342.