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Document Type

Thesis - University Access Only

Award Date


Degree Name

Master of Science (MS)

Department / School

Health and Nutritional Sciences

First Advisor

Patty Hacker


The difference in the amount of print media coverage dedicated to each gender on the 2006 NCAA Division I Basketball Championships was investigated. With gender inequity at the forefront of many lawsuits and issues today, sports' inequity in the portrayal of women through print media was studied. Articles on each gender in Sports Illustrated and USA TODAY publications were counted and measured. Total coverage was determined and tables and figures were designed to display gender differences in the amount of print media coverage dedicated to males and females. The findings support the hypothesis that print media coverage reflects gender favoritism in the weeks surrounding the NCAA Division I Basketball Championships, demonstrating that equal treatment of . female athletics has not yet been achieved.

Library of Congress Subject Headings

National Collegiate Athletic Association. Division I
Basketball -- Tournaments -- Press coverage
Basketball for women -- Press coverage
Sexism in mass media


Includes bibliographical references (pages 55-59)



Number of Pages



South Dakota State University


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