Thesis - Open Access
Master of Science (MS)
Health and Nutritional Sciences
The purpose of this study was to investigate season ticket purchasing motives in summer collegiate baseball, specifically in the Northwoods League. The Sport Fan Motivation Scale (Wann, Schrader, & Wilson, 1999) was used in this study to determine fan attendance motives at summer collegiate baseball games. The literature review examines fan motivation, sports as entertainment, and season-ticket holder retention. The results from this study were obtained by administering a modified version of the Sport Fan Motivation Scale (Wann et al., 1999), a 20-question, 5 point, Likert scale survey to season ticket holders of a Northwoods League team. The outcome of this research revealed that sport marketers may want to focus a majority of their attention to entertainment, considering the top three sport motivation factors were entertainment related: 1) I enjoy summer collegiate baseball because of the entertainment value; 2) I enjoy watching, reading, and/or discussing summer collegiate baseball; 3) to me, summer collegiate baseball spectating is simply a form of recreation.
Includes bibliographical references (pages 17-20)
Number of Pages
South Dakota State University
In Copyright - Educational Use Permitted
Wallrich, Susan, "Baseball on the Background: Season Ticket Holder Retention in Summer Collegiate Baseball" (2018). Electronic Theses and Dissertations. 2462.