Document Type

Thesis - Open Access

Award Date

1962

Degree Name

Master of Science (MS)

Department

Journalism

Abstract

This study will be essentially concerned with the methods and systems used by business enterprises in regard to their general business printing procurement as opposed to the advertising or creative segment of printing procurement. The overall objective of this investigation is to evaluate expediency and effectiveness of purchasing policies in regard to printing procurement. Attempts will be made to determine to “right” of purchasing in regard to overall desired accomplishments. The most notable point uncovered by this study of general business printing procurement systems employed by large and medium sized business enterprises was the apparent apathy of top management and purchasing officials to the problems creating by printing equipment. This investigation brought to light the point that companies which had printing departments or duplicating sections generally did a better job of printing procurement.

Library of Congress Subject Headings

Printing industry -- Management
Printing

Description

Includes bibliographical references

Format

application/pdf

Publisher

South Dakota State University

Rights

No Copyright - Non-Commercial Use Only
http://rightsstatements.org/vocab/NoC-NC/1.0/

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