Thesis - Open Access
Master of Science (MS)
Printing and Journalism
This study will be concerned with advertising income and production expense of South Dakota weekly newspapers from the standpoint of a justified advertising rate. From published advertising rates and expense data received from individual South Dakota weekly newspaper publishers, the author will endeavor to establish an average rate charged per unit of advertising and compare it with an average cost-of producing that unit.
Library of Congress Subject Headings
Advertising, Newspaper -- South Dakota
South Dakota State University
Dawson, Harry D., "A Survey to Determine if a Positive Correlation Exists Between Cost of Production and Rates Charged for Advertising Space in South Dakota Weekly Newspapers" (1968). Electronic Theses and Dissertations. 3430.