Document Type

Thesis - Open Access

Award Date

1968

Degree Name

Master of Science (MS)

Department

Printing and Journalism

Abstract

This study will be concerned with advertising income and production expense of South Dakota weekly newspapers from the standpoint of a justified advertising rate. From published advertising rates and expense data received from individual South Dakota weekly newspaper publishers, the author will endeavor to establish an average rate charged per unit of advertising and compare it with an average cost-of producing that unit.

Library of Congress Subject Headings

Advertising, Newspaper -- South Dakota

Format

application/pdf

Publisher

South Dakota State University

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