Document Type

Thesis - Open Access

Award Date

1969

Degree Name

Master of Science (MS)

Department

Textiles and Clothing

Abstract

The young adult group constitutes an increasingly large segment of the United State� population and consequently has an important impact on the economy. This group of consumers has received a great deal of attention in recent years by clothing manufacturers, retailers, and advertisers. Clothing educators are now placing more emphasis on the teaching of clothing consumption practices that are personally satisfying. Many studies have been conducted on various aspects of high school and college girls' clothing buying practices. However, no research has focused on the differences between the two age groups or on the clothing buying practices of these groups in association with size of institution which they attend. The purpose of this study was to investigate the clothing buying practices of high school junior girls and college junior women in South Dakota. It was further desired to determine whether significant relationships existed between the clothing buying practices of these groups of students and the size of the institutions which they attend.

Library of Congress Subject Headings

Clotyhing and dress
Clothing trade
Teenage girls

Format

application/pdf

Number of Pages

258

Publisher

South Dakota State University

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