Thesis - Open Access
Master of Science (MS)
Journalism and Mass Communications
This study was confined to the current state of affairs in alumni publishing at Land-Grant universities, for several reasons. Perhaps the main one is that the author is an alumni editor at one of these universities (Montana State University) and is also an alumnus of another one (South Dakota State University). Brought in from the newspaper field in the summer of 1967 as the Montana Collegian's first "professional" editor, the author had a broad mandate from the president of the institution, from the alumni director and the public relations director. Change the magazine, broaden its coverage and content and improve its visual appearance. Not being familiar with alumni publications, the author wondered about the status of these magazines at similar institutions. Checking current copies of alumni magazines from other Land-Grant schools in the Western U.S. against back issues on file, It was noticed that several of these publications had also made relatively recent changes in format and content, some of them under new editorship.
Library of Congress Subject Headings
College student newspapers and periodicals
Universities and colleges -- Alumni and alumnae
Number of Pages
South Dakota State University
Nelson, Jeffrey B., "A Study of Land-grant University Alumni Magazines and of Reader Responses to the Montana Collegian of Montana State University" (1969). Electronic Theses and Dissertations. 3582.