Document Type

Thesis - Open Access

Award Date

1958

Degree Name

Master of Science (MS)

Department

Agriculture

First Advisor

Travis Manning

Abstract

The basic purpose of this study was to seek means of improving the incomes of dairy farmers through the development of better markets for butter. In line with this, three major hypotheses were tested. The hypotheses were: (1) a sufficient proportion of consumers in Brookings and Madison prefer cultured butter to make it feasible to develop a market for it, (2) consumption of cultured butter can be increased by sales promotion, (3) development of a market for cultured butter will increase total butter consumption.

Library of Congress Subject Headings

Butter trade -- South Dakota

Format

application/pdf

Publisher

South Dakota State University

Included in

Agriculture Commons

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