Thomas Bartl

Document Type

Thesis - University Access Only

Award Date


Degree Name

Master of Arts (MA)

Department / School

Communication Studies and Theatre


This thesis is designed to analyze the use of metaphors in the keynote speeches of the Republican and Democratic 1996 national conventions. It contains descriptions of the political context in which the national conventions of the two major political parties were held in 1996 as well as brief biographical sketches of the two keynote speakers, Republican Representative Susan Molinari, and Democrat Governor Evan Bayh. A brief examination of the role of metaphor in rhetoric is presented and a methodology for analysis is created. The analysis includes the isolation and sorting of metaphors used in the two keynote speeches. The major metaphoric concepts are identified, described, and compared. Following this analysis several conclusions concerning the use of metaphors by the speakers are presented.

Library of Congress Subject Headings

Molinari, Susan -- Language

Bayh, Evan -- Language

Republican national Convention (1996:San Diego, Calif.)

Democratic National Convention (1996: Chicago, Ill.)


Rhetoric -- Political aspects



Number of Pages



South Dakota State University