farm promotion, advertising farm products, farm marketing
Agricultural Extension Service, South Dakota State College of Agriculture and Mechanic Arts
Advertising is now regarded as essential in placing any commodity on the market. Advertising puts goods where they will be of maximum service. It follows that such a place will pay the highest price. Farmers of South Dakota are intensely interested in this phase of marketing. Individual farmers usually look for a local market where the advertising medium is chiefly local. This is especially true in respect t0 the sale and exchange of livestock and seeds of various kinds in smaller lots. A community of farmers who have considerable produce of a certain standard kind might advertise cooperatively to good advantage, offering ,that produce to a wide market, state, national and even foreign. The time has come when farmers must advertise to show the mass of consumers that the products offered for sale are really low in price. The farm bureau is an excellent medium for cooperative advertising. Consumers objected to fixing a price of $2.50 a bushel for wheat, yet at this price food could be purchased the cheapest in the form of bread. Consumers objected to paying 12 cents a quart for milk, yet nourishment of the same class in other foods was much higher in price. Consumers would complain of the price of some of these other common foods offered from the farm, yet would pay $25 a bushel for some commercially prepared and highly advertised foods without grumbling. There has been a need for leadership in this line,-likewise for proper organization thru which cooperative advertising could be accomplished. The various county farm bureaus and the state extension division are at the service of the farmers and citizens of South Dakota. This circular is intended to point the way toward more profitable distribution in the marketing of the superior agricultural products of the state.
This item is in the public domain.
Starring, G., "Advertising Farm Products" (1919). SDSU Extension Circulars. 26.