South Dakota, wool, wool marketing, marketing management
Agricultural Extension Service, South Dakota State College of Agriculture and Mechanic Arts
The question of orderly marketing and cooperative marketing is foremost in the minds of agricultural leaders today. There is perhaps no agricultural commodity so susceptible to orderly marketing as wool. It is consumed throughout the whole year, but usually marketed by the producer in six weeks to two month's time. This practice of marketing the greater part of the Nation's wool clip in so short a time has encouraged the rapid growth of wool buyers and speculators, who buy up the wool when there is but little market demand and hold it to sell later when supplies are short. There are some 5,000 wool speculators operating today in the United States. A smaller number could in all probability handle the selling of the wool just as efficiently with less expense, if producers would change their methods of marketing. The producer of wool is entitled to the price paid by the consumer less the minimum cost of marketing. This will never be possible under the present methods of marketing practiced by most wool growers. It is possible, however, by marketing wool cooperatively, for here lies the opportunity of putting the wool into the hands of the manufacturer at a minimum cost. Through orderly marketing the wool can be sold when mill demand develops and these savings reflected to the producer of wool.
Eberle, A. M., "Cooperative Wool Marketing in South Dakota" (1932). SDSU Extension Circulars. 315.