agricultural economics department, marketing cooperatives
Agricultural Extension Service, South Dakota State College of Agriculture and Mechanic Arts
”In marketing farm products, cooperatively or otherwise, certain things must be done. Most of these necessary steps are included in the following:
1. The commodity must be assembled or concentrated.
2. It must be graded or standardized.
3. Part of the crop must be warehoused or processed.
4. The market operation must be financed.
5. Transportation must be provided
6. Expert salesmanship must be brought into play.
7. The commodity must be distributed to consumers.
”The above mentioned steps coming between the growing and the consuming of a crop are at present largely conducted by the so-called middlemen. By looking over the list it is seen that the “middleman” includes the railroads, bankers, jobbers, retailers, warehousemen, and in the case of some commodities the manufacturers, in addition to speculators. Of course almost any one of those mentioned might also sometimes speculate in the commodity.
This item is in the public domain.
McCullough, H., "Cooperative Marketing" (1922). SDSU Extension Circulars. 69.