Agricultural Extension Service, South Dakota State College
If a visitor came into your office and offered to influence a thousand people in your behalf, with no cost or obligation to you, would you take him up on it? Your job is education. Your problem is reaching the great number of people in your county with the wealth of information you have at hand. Of course you would jump at the chance. That man is your local newspaperman. Extension education is primarily a proposition of personal contacts through schools, meetings, field tours and farm visits. Yet not everyone is enrolled in your crop improvement association or home demonstration dub. They don't all turn out for field tours or meetings. The office mailing list doesn't reach everyone in the county and there is a reasonable limitation on the number of mailings that may be made. Some people in the county have never set foot inside your office there is always that group that is hard to contact. So take your newspaperman up on his offer of help. The offer may not be made explicitly. You may not even be aware that it exists. But every progressive newspaperman is looking for good, live, local stories for his paper.
Seeker, Burton, "Agricultural Education Through News" (1954). SDSU Extension Circulars. 700.