Authors

SDSU Extension

Document Type

Report

Publication Date

2014

Keywords

survey, SDSU Cooperative Extension, farmers, ranchers, 4-H

Abstract

In 2011, SDSU Extension faced significant state and federal budget cuts (FY2012), which meant the concept of a traditional Extension system would not be financially feasible. In response to these cuts, SDSU Extension implemented a new staffing model, reorganized into eight Regional Extension Centers and emphasized a web-based delivery system through www.iGrow.org. How did these changes impact SDSU Extension’s ability to support its land-grant mission to provide educational programs that strengthen agriculture and natural resources, families and communities? To find out, SDSU Extension contracted with a third-party marketing firm to interview 400 crop and livestock producers throughout South Dakota. The objective of this study was to gauge current perceptions of SDSU Extension and its position in the current agriculture marketplace. Throughout this process, SDSU Extension will be able to identify new opportunities, plan future initiatives and deliver programs and services where they are needed most.

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