Document Type

Article

Publication Date

2018

Keywords

fruit, vegetable, nutrition education, gatekeeper, qualitative

Abstract

The Pick it! Try it! Like it! (PTL) educational resource set, developed to display in grocery stores and farmers markets, teaches individuals how to shop for and prepare healthy fruit and vegetable dishes. Because program buy-in must be obtained from location managers before implementation occurs, the purpose of this study was to qualitatively examine the perceptions that grocery store and farmers market managers have regarding PTL implementation. Locations that requested PTL materials during 2013-14 were contacted and asked to answer 13 questions. Responses were analyzed using the content analysis method with themes generated and frequencies reported. Analyses examined manager perceptions for indications of buy-in to the PTL program or evidence of negative gatekeeper challenges to implementation. Overall, managers reported the PTL resource set as beneficial; however, barriers were identified which can be used in future program planning.

Publication Title

Journal of Human Sciences and Extension

Volume

6

Issue

3

First Page

77

Last Page

91

Type

text

Format

application/pdf

Language

en

Publisher

Journal of Human Sciences and Extension

Creative Commons License

Creative Commons Attribution-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 License.

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