Crouch, Pause, Set: Social Identity and Leisure Levels of Female Ruggers in Kentucky.
The purpose of this study is to create new knowledge about rugby participants’ levels of leisure identity, their demographics, and to investigate the extent to which certain factors shape their levels of leisure identity. For this study, researchers collected data by using a convenience sample of current and former female rugby players in Kentucky that participated in an online survey (n=88). The survey included an adapted version of the Jun and Kyle (2011) leisure identity measure and common demographics such as race, education, and income, as well as questions relevant to rugby. The results demonstrate that both frequency of play and respondents’ age affects leisure identity measures. This study deepens the understanding of leisure identity and if marketing, recruitment and social outreach target certain demographic aspects, it may increase the number of individuals who play rugby.
Kentucky Association for Health, Physical Education, Recreation and Dance
Bradley, Michael J.; Maples, James N.; Bradley, Christina; Liu, Hungling (Stella); and Chalkidou, Tatiana, "Crouch, Pause, Set: Social Identity and Leisure Levels of Female Ruggers in Kentucky." (2018). Health and Nutritional Sciences Faculty Publications. 131.