Title

Recruitment lessons learned from a tailored web-based health intervention Project YEAH (Young Adults Eating and Active for Health)

Document Type

Article

Publication Date

2015

Abstract

The community-based participatory research (CBPR) model was used to develop a staged-tailored, web-based, randomized control trial, focussing on eating behavior, physical activity, and stress management. Participant feedback during baseline assessments was used to evaluate recruitment strategies.

Findings from this feedback suggest that traditional recruitment strategies, such as newspaper ads and flyers, may not be the best approach for recruiting college students; instead, web-based efforts proved to be a better recruitment strategies

This project included results from 13 US universities and thus may not be generalizable: more research is needed to determine successful recruitment methods for 18-24 years old college students. This paper lessens the gap regarding successful recruitment strategies for 18-24 years old college students.

Publication Title

Health Education

Volume

115

Issue

5

First Page

470

Last Page

479

DOI of Published Version

10.1108/HE-06-2014-0075

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