Title

Development of a Social Marketing Tool through Transdisciplinary Service Learning

Document Type

Abstract

Publication Date

7-2012

Abstract

Objective: To use service learning for the development of slogans and posters that feature the collegiate mascot, to be used as part of a social marketing project to increase consumption of fruits and vegetables among fourth-grade students.

Publication Title

Journal of Nutrition Education and Behavior

Volume

44

Issue

4, Supplement

First Page

S79

DOI of Published Version

10.1016/j.jneb.2012.03.187

Share

COinS