Development of a Social Marketing Tool through Transdisciplinary Service Learning
Objective: To use service learning for the development of slogans and posters that feature the collegiate mascot, to be used as part of a social marketing project to increase consumption of fruits and vegetables among fourth-grade students.
Journal of Nutrition Education and Behavior
DOI of Published Version
Olesen, Megan; Kattelmann, Kendra; and Stluka, Suzanne, "Development of a Social Marketing Tool through Transdisciplinary Service Learning" (2012). Health and Nutritional Sciences Faculty Publications. 329.