Title

Jumpin’ Jacks: Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in Fourth Grade Students

Document Type

Abstract

Publication Date

7-2013

Abstract

Objective: To determine the acceptability of using the South Dakota State University (SDSU) Jackrabbit mascot as a marketing tool to promote fruit and vegetable (FV) consumption and physical activity (PA) among fourth grade students.

Publication Title

Journal of Nutrition Education and Behavior

Volume

45

Issue

4, Supplement

First Page

S20

DOI of Published Version

10.1016/j.jneb.2013.04.055

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