Grocery stores can serve as a location to promote increased fruit and vegetable consumption. Pick it! Try it! Like it! is a collection of resources providing information on 43 different fruits and vegetables that can be grown in Midwestern climates, being used in grocery stores as point-of-purchase education. An evaluation of individuals who shopped in grocery stores where materials were being used showed program recognition increased before and after implementation. Information obtained regarding shopping and food preparation habits will allow for further refining of materials. These materials, in addition to materials targeting youth and seniors, promote fruits and vegetables community-wide.
Journal of Extension
Extension Journal, Inc.
Copyright © 2015 Extension Journal, Inc. Posted with permission.
Wells K, Stluka S, McCormack L. Pick it! Try it! Like it!: A grocery store-based approach to increasing fruit and vegetable consumption. J Extension. 2015;53(1) Article 1IAW5.