Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.
Meyer & Meyer Sport
Hollister, Geoff, "Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running" (2008). Prairie Striders Library Collection. 288.