Title

Gender and Emotion Sterotypes in Children's Televison

Document Type

Article

Publication Date

2017

Abstract

The purpose of the present study was to assess the prevalence of emotion stereotypes in children’s television programming, in both educational and non-educational programming. It was hypothesized that gender stereotypes of emotion would still be prevalent in both entertainment and educational programming, with females showing more fear and sadness and males showing more anger, and that all shows would have more male than female characters. A total of 8 children’s programs were included for analysis: 4 entertainment programs and 4 educational programs. Programs were coded for the total number of males and females and for the emotions displayed by each character: happiness, sadness, anger, and fear. Overall, the analyses revealed that the majority of shows still have more male than female characters. Males were found to portray more of all emotions than females. Educational programming did not differ much in the amount of stereotypical versus counter-stereotypical emotion portrayed. Entertainment programming showed a trend toward more counter-stereotyped emotions. Future research should explore the influence of viewing specific shows on young children’s current gender stereotypes to assess the immediate impact of such viewing.

Publication Title

Journal of Broadcasting & Electronic Media

Volume

61

Issue

3

First Page

499

Last Page

517

DOI of Published Version

10.1080/08838151.2017.1344667

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