In an environment where inflation has become a way of life, rising prices are a natural accomplice. High prices are fine--for the seller. But those of us who wear the hat of the consumer (and that's all of us) greet escalating costs with a less than joyful attitude. The question is, Can consumers, longshoremen, producers, shippers, and the Russians find happiness together? In some respects the interests of the producer and the consumer may not be significantly different and could form the basis of an alliance in which marketing innovations could take place.
Number of Pages
Department of Animal Science, Agricultural Experiment Station, South Dakota State University
Ginn, Bruce A., "Marketing Margins for Beef and Related Considerations" (1975). South Dakota Cattle Feeders Field Day Proceedings and Research Reports, 1975. 10.