While considerable time is spent on the production of fed cattle, many producers spend little time on marketing their product. Someone once said the successful producer should spend as many days marketing as he does in production, maybe even more. This does not mean he should spend as many hours each day on marketing as on production. Rather, he should start thinking about marketing as soon as, or before, he starts the production process.
The areas will be discussed here--(1) factors to be considered in selecting the type of market to use and (2) factors affecting when to price the product.
Number of Pages
Department of Animal Science, Agricultural Experiment Station, South Dakota State University
Murra, Gene, "Cattle Marketing Alternatives" (1981). South Dakota Cattle Feeders Field Day Proceedings and Research Reports, 1981. 9.