Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Title

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Authors

Geoff Hollister

Files

Description

Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.

ISBN

978-1841262345

Publication Date

2008

Publisher

Meyer & Meyer Sport