Document Type

Thesis - Open Access

Award Date


Degree Name

Master of Science (MS)

Department / School

Communication Studies and Theatre

First Advisor

Karla Hunter


This content analytic study explored organizational anticipatory socialization through job advertisements. Human Resource (HR) Generalist positions (n = 100) listed on the Society of Human Resource Management (SHRM) website between November 6, 2012, and January 28, 2013 were analyzed through seven quantitative categories (organizational goals, HR job descriptions, job skills and abilities, communication skills, website, mission/values, and word count/reading level). Results indicated that these listings generally included information such as company name and location, but rarely revealed organizational goals, missions and values. The addition or absence of a website, along with readability and word count were also included. Implications included the missed opportunity for companies to attract job applicants with the best fit for their organizations.

Library of Congress Subject Headings

Personal departments -- Employees -- Recruiting.
Advertising -- Recruiting and enlistment -- Evaluation.
Content analysis (Communication).
Corporate culture.


Includes bibliographical references (pages 61-69)



Number of Pages



South Dakota State University


In Copyright - Educational Use Permitted

Included in

Communication Commons