Document Type

Thesis - Open Access

Award Date

2015

Degree Name

Master of Science (MS)

Department

Communication Studies and Theatre

First Advisor

Rebecca Kuehl

Abstract

Female sexuality is constantly restricted in public discourse in the United States. To combat this, Sophia Wallace created the Cliteracy campaign: a project that sought to challenge the stigmatization of female genitals. Wallace’s attempt to create a new language regarding female sex and sexuality revealed critical implications for how we discuss sex in American culture. For an in depth analysis, I utilized feminist, materialist, and social movement rhetorical lenses. This study revealed that while text is viewed as an objective mode of communication, however, it is ingrained with hierarchal societal constraints. Moreover, Wallace’s rhetoric suggested that a god term is reliant on the communicative magnitude of the devil term. The research also detailed severe implications for a single leader led social media movement and for a text that challenged multiple counterpublics. The Cliteracy campaign featured persuasive techniques that attempted to bypass double binds that commonly restricted feminist movements and featured text that provided a beneficial addition to feminist rhetorical scholarship.

Library of Congress Subject Headings

Sex in popular culture
Women -- Sexual behavior
Clitoris
Rhetorical criticism

Description

Includes bibliographical references (pages 111-124)

Format

application/pdf

Number of Pages

132

Publisher

South Dakota State University

Rights

In Copyright - Educational Use Permitted
http://rightsstatements.org/vocab/InC-EDU/1.0/

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