Document Type

Thesis - Open Access

Award Date


Degree Name

Master of Science (MS)

Department / School

Printing and Journalism


Before considering the importance of attitudinal measurement it would be helpful to define what an attitude is and subsequently how this definition relates to the measurement of attitudes. Ingles, after an intensive investigation concerning the fruitfulness of teaching history, concluded that the attitudes developed through the study of history are probably considerable more important than the specific knowledge that the student has acquired during his training. The implications from his rather generalized interpretations are of unlimited importance. Another reason why attitudinal measurement is important concerns the effects which attitudes have on the learning process. Learning takes place only when information is transmitted into the intellectual framework of the individual. If certain attitudes act as barriers to this integration of information learning cannot take place. Still another reason for measuring student attitudes concerns the importance of meaningful vocational and educational guidance. If the teacher can identify the factors in the student’s personal and environmental background that are significantly related to the student’s desire to remain in printing, he can much more effectively develop an individualized course of study. The teacher is then better prepared to give meaningful vocational and educational guidance. A final reason for the importance of vocational attitudinal measurement concerns the social problem of mental illness of the aged. In other words, the individual who enters the vocation for which he has favorable attitudes could be expected to be less frustrated about his work. This in turn would make a satisfactory adjustment to life a greater possibility. \

Library of Congress Subject Headings

Attitude (Psychology)


Includes bibliographical references



Number of Pages



South Dakota State University