Author

Neil Stueven

Document Type

Thesis - Open Access

Award Date

1968

Degree Name

Master of Science (MS)

Department

Journalism

Abstract

Little is actually known about what radio services are provided to the public by individual land-grant institutions. A search of literature reveals that there is little concrete evidence of what these services consist and also the mechanics behind their production. The purpose of this study is to gather information on the use of radio at land-grant institutions in the United States, to assemble this information in manageable form, to compare South Dakota State University's tape service with those at similar institutions end to get new ideas for further improvement of South Dakota State University's tape service. The author hopes this study may aid other radio specialists in comparing their programs to recognize weaknesses and strengths. The South Dakota State University radio department provides taped programs· on a. regular ·basis to commercial radio stations. The stations served include almost all those in South Dakota, plus those along the borders in neighboring states. Nine regular programs, plus one season.al series, make up the radio service produced on tape. Four programs include farm news. They are a 15-minute daily complete program (6 days a week); a daily 7-minute open-end interview (6 days a week); a daily 4-minute open interview (6 days a week); and a weekly 15-minute complete program. The two complete programs include music, an interview, news and public service spots. Two of the remaining programs include homemaking material. They are a daily (5 days a week) 4-minute open-end interview and seven 1-minute spots per week. One·4-H program, 4 minutes in length, is produced each week. The seasonal program is on horticulture. It is 12 minutes in length and is produced from early spring until late summer or early fall. In addition to the above programs, the radio department staff provides a number of other programs and services. Sports interviews are provided in, 1-minute and 1-minute 30-second versions in season, particularly during football, basketball, wrestl1ng and track seasons. A program of news at South Dakota State University is produced weekly during the regular school year. This program is 10 minutes in length. . . . For the purpose of this study the agricultural tape service and the home economics programs are of primary importance. The other programs and services are important only as they relate to per cent of total time involved in their production. The radio department has one full-time employee. The agriculture tape service takes about two-thirds of that person's available time; the remaining time is spent on the other programs and services which are offered.

Library of Congress Subject Headings

Radio broadcasting -- South Dakota -- Brookings

Format

application/pdf

Publisher

South Dakota State University

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