Thesis - Open Access
Master of Science (MS)
Department / School
School of Communication and Journalism
communication, Generation Z, grounded theory, motivaiton, organization
Organizations must develop human capital to remain competitive in today’s economic landscape (Crook, Todd, Combs, Woehr, & Ketchen, 2011; Noe, 2017). Motivation is one aspect of human capital development that organizational research has difficulty understanding (Kovach, 1980), and given the recent introduction of Generation Z into the workforce (Ferri-Reed, 2016), this thesis seeks to understand the process of organizational motivation for Generation Z from a communication perspective. By applying grounded theory methods to 13 interviews, I illustrate several exploratory relationships within an emergent framework to describe the process of motivation for Generation Z participants. Primarily, subjects demonstrate that through the use of task and personal communication, they are able to connect work to values and personal identity in order to achieve motivation within organizations. Additionally, I discuss my process of analysis, implications for research, theoretical, and practical applications, study limitations, and future directions for research.
Library of Congress Subject Headings
Generation Z -- Employment.
Communication in personnel management.
Number of Pages
South Dakota State University
Mahutga, Justin, "The Generation Z Handbook: A Grounded Theory Approach to Motivation in the Workplace" (2019). Electronic Theses and Dissertations. 3655.