Document Type

Thesis - Open Access

Award Date

2019

Degree Name

Master of Science (MS)

Department

School of Communication and Journalism

First Advisor

Karla Hunter

Keywords

communication, Generation Z, grounded theory, motivaiton, organization

Abstract

Organizations must develop human capital to remain competitive in today’s economic landscape (Crook, Todd, Combs, Woehr, & Ketchen, 2011; Noe, 2017). Motivation is one aspect of human capital development that organizational research has difficulty understanding (Kovach, 1980), and given the recent introduction of Generation Z into the workforce (Ferri-Reed, 2016), this thesis seeks to understand the process of organizational motivation for Generation Z from a communication perspective. By applying grounded theory methods to 13 interviews, I illustrate several exploratory relationships within an emergent framework to describe the process of motivation for Generation Z participants. Primarily, subjects demonstrate that through the use of task and personal communication, they are able to connect work to values and personal identity in order to achieve motivation within organizations. Additionally, I discuss my process of analysis, implications for research, theoretical, and practical applications, study limitations, and future directions for research.

Format

application/pdf

Number of Pages

106

Publisher

South Dakota State University

Rights

In Copyright - Educational Use Permitted
http://rightsstatements.org/vocab/InC-EDU/1.0/

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