Thesis - Open Access
Master of Science (MS)
School of Communication and Journalism
communication, Generation Z, grounded theory, motivaiton, organization
Organizations must develop human capital to remain competitive in today’s economic landscape (Crook, Todd, Combs, Woehr, & Ketchen, 2011; Noe, 2017). Motivation is one aspect of human capital development that organizational research has difficulty understanding (Kovach, 1980), and given the recent introduction of Generation Z into the workforce (Ferri-Reed, 2016), this thesis seeks to understand the process of organizational motivation for Generation Z from a communication perspective. By applying grounded theory methods to 13 interviews, I illustrate several exploratory relationships within an emergent framework to describe the process of motivation for Generation Z participants. Primarily, subjects demonstrate that through the use of task and personal communication, they are able to connect work to values and personal identity in order to achieve motivation within organizations. Additionally, I discuss my process of analysis, implications for research, theoretical, and practical applications, study limitations, and future directions for research.
Number of Pages
South Dakota State University
In Copyright - Educational Use Permitted
Mahutga, Justin, "The Generation Z Handbook: A Grounded Theory Approach to Motivation in the Workplace" (2019). Electronic Theses and Dissertations. 3655.