Tsoeu Ntsane

Document Type

Thesis - Open Access

Award Date


Degree Name

Master of Science (MS)



First Advisor

Joseph Zivanovic


This study attempted to reveal whether the operations of the CBA conform to the MacBride Commission recommendations. It also tried to determine if the activities of the CBA are in keeping with the .spirit of Article IX of the Mass Media Declaration of the 1978 UNESCO General Conference which urges the international community to "contribute to the creation of the conditions for a full flow and wider and more balanced dissemination of information…” It is this same declaration which appears to have strengthened and encouraged the work of the International Commission for the Study of Communication Problems, or the MacBride Commission. The purpose of this study was to examine the role of the Commonwealth Broadcasting Association (CBA) as a balancing force in the movement of information between developed and developing countries. More specifically, this study represents an attempt to find answers to the following questions: 1. Does the Commonwealth Broadcasting Association qualify as an international organization? 2. Does this organization carry out a "mediation" role in international information traffic? 3. What are the impressions of member oganizations about the CBA in this role?4. How does the CBA perceive itself in world information traffic? 5. How do other organizations associated with the CBA view this organization in its role? 6. What are the areas where cooperation could be strengthened to further enhance the position of the CBA in balancing world information traffic, specifically between developed and developing countries? This study tried to find out if the CBA has been actively committed to an interaction between developed and developing countries, thus creating conditions which are more conducive to a free and balanced flow of information between these countries.

Library of Congress Subject Headings

Commonwealth Broadcasting Association
Communication, International



Number of Pages



South Dakota State University