Document Type

Thesis - Open Access

Award Date


Degree Name

Master of Arts (MA)




There is precedent in the speech discipline for rhetorical studies of individual communicators. National political leaders have long been the topic of rhetorical study. The purpose of this inquiry is to determine the effectiveness and effect of Emil Loriks' agrarian Farmers Union rhetoric from 1934 to 1938, during the time he was SDFU president. Effectiveness is here defined as how well the persuader's rhetorical choices match established rhetorical criteria. Effect refers to both the immediate and long-range response to rhetoric. To accomplish the stated purpose, an attempt was made to answer the following questions: 1. What was the historical, economic and social background of the agrarian protest movement in the late 1920s and 1930s1 with particular reference paid to developments in South Dakota? 2. What were the developments in agriculture and agricultural policy during the 1930s, when Loriks was president of the SDFU? 3. What were the inventional components in the selected speeches? 4. What were the immediate and long-range effects that these speeches had in terms of audience response?

Library of Congress Subject Headings

Loriks, Emil, 1895-1985 -- Rhetoric

South Dakota Farmers Union

South Dakota State University Theses



Number of Pages



South Dakota State University