Thesis - Open Access
Master of Science (MS)
School of Communication and Journalism
Kathryn D Coduto
Attribution Theory, Cognitive-Experiential Self-Theory, Communication, Jury Decision Making, Locus of Control, Small Group
As a pillar in our judicial system, the courts utilize almost ten million citizens each year for jury service. As a result, the courts are faced with issues of inconsistency and unpredictability. This study aims to examine some factors that significantly influence jury decision-making by investigating cognitive experiential self-theory (CEST) as a jury decision-making model, unified with attribution theory to better predict verdict outcomes. An online survey was distributed to 121 participants. The respondents were asked to read a civil trial case presentation; they were then randomly divided into two conditions (high and low unrelated detail eyewitness testimony). The testimonies had the same relevant information with a single sentence difference regarding the character of the witness. Finally, participants were asked to come to a verdict deciding guilt, liability, and monetary award. Analysis of the responses further confirmed CEST as a jury decisionmaking model. Participants who received the high unrelated detail eyewitness testimony were more likely to find the defendant not guilty. Analysis also showed participants with a stronger sense of external locus of control, those who rely on powerful others and chance, attributed higher liability to the defendant. The results indicate that irrelevant factors do have an impact on jury decision-making. Also, the individual difference and message factors have meaningful theoretical implications, as well as applicable jury selection and trial preparation implications.
Number of Pages
South Dakota State University
Copyright © 2021 the Author
Larson, Jade E., "Veracious Verdicts: An Expansion of Cognitive-Experiential Self-Theory in Jury Decision-Making Using Attribution Theory" (2021). Electronic Theses and Dissertations. 5261.