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Thesis - University Access Only
Master of Science (MS)
Department / School
Nutrition, Food Science, and Hospitality
Gary 'Lee' Frantz
Efforts to increase the food producers' share of the food dollar have focused on markets such as the local hotel, restaurant and institutional industry (Strohbehn & Gregoire, 2002). Research conducted by Strohbehn and Gregoire found foodservice operators were willing to work with additional local suppliers, but found there was less commitment to local food purchasing at the end of the project. Their findings suggested " .... that provision of information to food service buyers will increase their awareness of potential to purchase from local sources." The creation of a marketing tool kit (MTK) may provide the needed information to better connect local producers and foodservice operations and encourage the purchasing of local food products. The MTK contained a participant directory; business summaries; an inventory website; South Dakota regulations on local purchasing; a guide to selling local products to restaurants; promotional ideas; and a local food benefits list. The principal investigator determined the MTK did not have an effect on attitudes and purchasing practices of local foodservice buyers in regard to local food purchasing, but may have had an effect on attitudes among local producers in regard to selling local products to foodservice operations. The amount of money spent by foodservice operations on local foods and made by local producers selling to foodservice operations in 2007 was estimated to be no more or less than what was spent and made in 2006. The research found foodservice buyers had a more positive attitude toward local foods purchasing and its relationship to strengthening the local economy, supporting family farms, and protecting the environment, and a less positive attitude toward the distribution channel. Local producers had a more positive attitude toward local foods selling to foodservice operations and its relationship to strengthening the local economy, product characteristics, protecting the environment and food safety and security, and a less positive attitude toward pricing and time.
Library of Congress Subject Headings
Local foods -- Marketing
Food service purchasing
South Dakota State University
Zdorovtsov, Christina Kirk, "Enhanced Marketing Tool Kit Effect on Foodservice Buyers' Attitudes and Purchasing of Local Food Products" (2007). Electronic Theses and Dissertations. 6023.